Lawyers must adapt to the changing legal landscape and find innovative ways to differentiate themselves, build trust, and provide value to their target audience.
Your One-Page Legal Marketing Plan
Get Good at Boring: An Essential Skill for Building Your Practice
Tell Me Something I Don't Know
The Art and Science of Goal Setting
Business Development is an Audition
The Trust Equation: A Framework for Developing New Business
Failure: A Prerequisite for Success
Embrace Constraints to Build Your Legal Practice
Why I'm Pulling Back on LinkedIn, and Why You Probably Shouldn't (Yet)
I believe that every lawyer who is interested in creating content for their clients should have a similar objective in mind—to build a platform (a blog, newsletter, podcast, book) of their own—but the best place to start is still social media, generally, and for most lawyers, LinkedIn, specifically.